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High Digital Marketing training Training

Digital Marketing training

Digital Marketing training

JavaTpoint is the best Digital Marketing training institute in Noida, Delhi, Gurugram, Ghaziabad, and Faridabad. You will get practical training on Digital Marketing by our Digital Marketing expert who has 5+ years of industrial experience.

JavaTpoint is the best Digital Marketing and Digital Marketing training institute in Noida. We focus on live project Digital Marketing training. JavaTpoint has 1 million keywords. Around 100,000 keywords of our website www.javatpoint.com are ranking on the first page of Google.

We train students on Digital Marketing, PPC, SMO, Content Management, Email Marketing, and Google Analytics. In Digital Marketing our training institute offers practical knowledge and full job assistance with Digital Marketing training course.

The main benefit of Digital Marketing is to optimize a website for Search Engines. It is used to improve the volume and quality of traffic to a website for search engines. It is a process of getting traffic to your website through organic search on search engines. In this Digital Marketing process, we optimize our websites in such a manner that they will be ranked on the 1st page on Google, Yahoo, Bing, and all others. So, if you are looking for Professional Training in Noida, Delhi, Ghaziabad, and Gurugram, JavaTpoint is a perfect place to start.

Industrial Overview

IT industry is a digital business increasing with respect to Internet usage. To increase business and target the audience for the usage of their product or services Digital Marketing is used. Employment in this field is increasing exponentially due to increased website usage in mobile and other devices. Through our training course, you would gain knowledge of technology at the industrial level.

Google has provided this technology also, the money-making venture is attached which not only creates popularity at the industry level but for startups and personal level also.

Technology Introduction

Digital marketing is the promotion of products or brands through different forms of electronic media.

Digital Marketing consists of 4 things:

  • SEO: Search engine optimization is a technique that allows a site to get more traffic from search engines like Google, Microsoft, Yahoo, etc.
  • Social Media: Using social media sites such as Facebook, Twitter, Instagram, etc. to interact with customers, launch a product, announce discounts or sales news, etc.
  • Content Marketing: It consists of attracting or retaining customers by consistently creating valuable and relevant content with the intention to engage a targeted audience.
  • Advertising: Online advertising provide various ways to earn money and make the customer attracted to the product. It provides CPM (Cost for Thousand), CPL (Cost per lead), and CPC (Cost per Click).

 

Introduction to Digital Marketing

  • What is marketing?
  • How do we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns

                                                        

Search Engine Optimization

Introduction to Search Engines

  • How does the search engine work?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird & Pigeon 

Keyword Research and Competition

  • Introduction to Keyword Research 
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization 
  • Google Keyword Planner
  • Market Research and Analysis 
  • New Keyword Ideas 
  • Competition Analysis 
  • Finalizing the Keywords List 


 

On-Page Optimization

 

  • Introduction to On-Page 
  • What is Webmaster Tools 
  • Verification Process in GWMT 
  • Selection target Location 
  • On-page Analysis Methodology 
  • Fundamental On-page Factors 
  • Website Speed 
  • Domain name in SEO 
  • URL Optimization 
  • Title Tag Optimization 
  • Meta Tags Optimization 
  • Content Optimization 
  • Sitemaps Generation 
  • Using Robot.txt in Site 
  • URL Redirecting Techniques 
  • Canonical Links 
  • Rich Snippets 

 

Off Page Optimization

 

  • What is Link Building
  • Types of Linking Methods 
  • Do Follow Vs. No Follow 
  • Link building Guidelines 
  • Linking Building Methodology 
  • Links Analysis Tools 
  • Directory Submissions 
  • Local Business Directories 
  • Social Bookmarking 
  • Using Classifieds for Inbound traffic 
  • Question and Answers 
  • Blogging & Commenting 
  • Guest Blogging 
  • Press Releases 

 

Local SEO 

 

  • What is Local SEO? 
  • Importance of Local SEO 
  • Submission to Google My Business 
  • Completing the Profile 
  • Local SEO Ranking Signals 

 

Penguin Recover Process 

 

  • Symptoms of Penalty
  • Analyze which update hit the Site 
  • Compare the Before/After data 
  • Panda recovery process 
  • Penguin recovery process 
  • Mobile friendly update 
  • DisAvow Tool 

 

 

PPC Advertising (Google AdWords) 

 

  • Introduction to Paid Marketing 
  • Google Account setup 
  • Interface Tour and Billing Settings 
  • Account Structure 
  • Campaigns settings 
  • AdGroup setup 
  • Keyword Match Types 
  • Keyword Research Tools 
  • Understanding Ad Auction 
  • What is Quality Score 
  • Factors to improve Quality Score 
  • Types of CPC’s 
  • Bidding strategies 
  • Ad Formats 
  • Ad Guidelines 
  • Ad Extensions 
  • What is Dynamic Search Ads ( DSA )? 
  • Create a DSA Campaign
  • What is Conversion? 
  • Search Terms and Ad Auctions 
  • Customization Tools 
  • Reporting 
  • Change History Tool 
  • Google AdWords Editor Tool 

 

Introduction to Bing Ads 

 

  • Difference between Bing and Google 
  • Exporting the Campaigns 
  • Bing Certifications 

 

Display Advertising

 

Display Advertising 

 

  • What is Display Advertising 
  • How Display Ads Works 
  • Benefits of Display Advertising 
  • Creating a Display Campaign 
  • Bidding Strategies 
  • Targeting Option in Display Network
    • Keyword Based 
    • Interest and Remarketing 
    • Topics 
    • Placements Targeting 
    • Demographics
  • Ad Formats and Sizes 
  • Examples of Good and Bad Ads 
  • Display Ad Builder 
  • Display Planner Tool 
  • Display campaign reporting 
  • Conversion Tracking


Google Shopping Ads 

 

  • What is Shopping Campaign 
  • Benefits of Shopping campaign 
  • Google Merchant Center account 
  • Product Feeds 
  • Types of Product Feeds 
  • Setting up and organizing your 
  • Shopping campaign 
  • Best practices for shopping ads 

Mobile Marketing 

 

  • Growth in Mobile Industry 
  • Benefits of Mobile Marketing 
  • Mobile Marketing Goals 
  • Creating a Mobile Website 
  • App Creation Strategy 
  • Mobile Search Ads 
  • Mobile Call Only Campaigns 
  • Best Practices of Video Ads 
  • Mobile Apps Install Campaign 
  • Mobile Apps Engagement Campaign 
  • Promoting Site in Mobile Apps 
  • Targeting Options in Mobile Apps 
  • Mobile Ad Formats 
  • Conversion Tracking 
  • Reporting in Mobile Ads 

Video Marketing 

  • Importance of Video Marketing
  • Create a Video Campaign 
  • Location Targeting 
  • Bidding Strategies 
  • Creating Targeting Groups 
  • Targeting Options in Video Ads 
  • Types of Ad Formats 
  • Measuring the Results of Campaign 
  • Best Practices of Video Ads 

 

Social Media Marketing

 

Introduction to SMM 

 

  • What is Social Media? 
  • SMM Vs. SMO 
  • Benefits of using SMM 
  • Social Media Statistics 
  • Why use Social Media Marketing 
  • Social Media Strategy 
  • Impact of Social Media on SEO 

 

Facebook Marketing 

 

  • Facebook account setup 
  • Personal account properties 
  • Facebook marketing strategy 
  • Competition analysis 
  • Facebook business page setup 
  • Types of Business pages 
  • Cover photo designing 
  • Increase the Likes to page 
  • Page management options 
  • Types of Posts and Statistics 
  • Dimensions in Posts 
  • Creating a post strategy 
  • Examples of Creative Posts 
  • User engagement metrics 
  • Facebook Insights 
  • Facebook Groups 
  • Facebook Apps creation 
  • Integration FB in Site 

 

Facebook Advertising

  • What is Facebook Advertising 
  • Types of Promotions 
  • Audience Targeting 
  • Advanced Audience Targeting 
  • Bidding Strategies 
  • Ad Formats 
  • Ad Dimensions and Rules 
  • Remarketing Strategy 
  • Conversion Tracking 

 

Twitter Marketing & Ads

 

  • What is Twitter? 
  • Benefits of Twitter 
  • How brands use Twitter 
  • Profile creation and management 
  • Customizing the profile 
  • Types of Tweets and Statistics 
  • Content strategy for Twitter 
  • Post your First Tweet 
  • Analysis of Big Brands 
  • Twitter Contests 
  • What is Hashtag? 
  • #Hashtags and its uses. 
  • Tools for Twitter marketing 
  • Twitter Analytics 
  • Twitter Advertising 
  • Types of Campaigns 
  • Audience Targeting 
  • Bidding Strategies 
  • Reporting 

 

 YouTube Marketing 

 

  • What is Video Marketing 
  • Statistics of Video Marketing 
  • Creating Channel in YouTube 
  • Customizing the YouTube Channel 
  • Create video marketing strategy 
  • Viral video examples 
  • Upload the first video 
  • How to optimize the video 
  • Custom settings in videos 
  • YouTube Engagement Metrics 
  • Increasing Subscribers 
  • Annotations and Cards 
  • How to use Playlists 
  • Understanding copyrights and spam 
  • YouTube Studio 
  • YouTube Analytics 

 

Google+ Marketing 

 

  • Benefits of Google+ in SEO 
  • Creating Profile 
  • Managing Connections 
  • Creating Google+ Page 
  • Types of Pages 
  • Content Strategy and Statistics 
  • Posting on Google+ 
  • Increasing the Reach and Followers 
  • Linking Google+ with Site 
  • Google+ Badge Integration 
  • Google+ Groups 

 

LinkedIn Marketing 

 

  • What is LinkedIn? 
  • Benefits of LinkedIn Network 
  • Create a LinkedIn profile 
  • Optimizing the profile 
  • Skills and Endorsements 
  • Recommendations in LinkedIn 
  • Creating new connections 
  • Posting content in profile 
  • LinkedIn Groups 
  • Finding Jobs in Linkedin 
  • Creating company page 
  • Customization of page 
  • Posting in LinkedIn Page 
  • Advertising in LinkedIn 

 

InstaGram Marketing 

 

  • What is InstaGram 
  • InstaGram statistics 
  • How Brands use InstaGram 
  • Creating InstaGram Account 
  • Tour of InstaGram App 
  • Content strategy and Tips 
  • Picture Dimensions 
  • Filters in InstaGram 
  • Using Hashtags 
  • Popular Brands on InstaGram 
  • Advertising options in InstaGram 

Pinterest Marketing 

 

  • What is Pinterest? 
  • How brands use Pinterest 
  • Creating a Pinterest Account 
  • Customizing the Profile 
  • Pinterest Strategy 
  • Boards in Pinterest 
  • Pins and Links 
  • Generating Engagements 
  • Using Info Graphics 
  • Integrating Pinterest in Site 
  • Engagement Metrics for Pins 
  • Pinterest Analytics 

 

Email Marketing

 

  • What is Email Marketing? 
  • Importance of Email Marketing 
  • Popular Email Marketing Software’s 
  • Email Marketing Goals 
  • Introduction to Mail Chimp 
  • Mail Chimp pricing structure 
  • Account setup and settings 
  • Email marketing strategy 
  • Creating a Subscriber List 
  • Integration of Forms in Site 
  • Import subscribers in list 
  • Types of Email marketing campaigns 
  • Creating an Email Campaign 
  • What is Newsletter 
  • Design a Newsletter 
  • Reports 


Inbound Marketing 

 

  • Inbound Marketing 
  • Why use inbound marketing 
  • Understanding the target audience 
  • Stages of Inbound Marketing 
  • Types of Content for marketing 
  • Content generation ideas 
  • Content Marketing Strategy 
  • Info Graphics Creation 
  • Lead Generation 
  • How to Create landing pages 
  • A/B Testing Method 
  • Hub spot Certification 

Affiliate Marketing 

 

  • What is Affiliate Marketing? 
  • How Affiliate marketing works 
  • How to Find Affiliate Niche 
  • Top Affiliate Marketing networks 
  • Affiliate marketing networks in India 
  • Affiliate marketing payment models 
  • Affiliate marketing in E-commerce 
  • Apply for Affiliate Marketing network 
  • Understanding the dashboard 
  • Promoting the Affiliate products 
  • Methods of Promotions 
  • Best resources for affiliate marketing 

Google Analytics 

 

  • What is Analytics? 
  • Importance of Analytics for Business 
  • Popular Analytics Software’s 
  • Key Performance Metrics [KPI] in 
  • Analytics 
  • Visits and Users 
  • Time on Page / Site 
  • Bounce Rate 
  • Exit Rate 
  • Conversion Rate 
  • Engagement 

 

  • Introduction to Google Analytics 
  • Installing Analytics code in site 
  • Analytics account structure 
  • Interface tour of Google Analytics 
  • General Tools in Analytics 
  • Real-time Reports 
  • Settings in Analytics 

 

Audience Reports

 

  • Audience Overview Report 
  • Active Users 
  • Geographic Report 
  • User Behavior 
  • Technology 
  • Mobile 
  • User flow Report 

 

Traffic Reports 

 

  • Traffic source overview 
  • SEO Traffic 
  • AdWords Traffic 
  • Social Traffic 
  • Campaigns 

 

Behavior Reports 

 

  • Behavior Overview 
  • Site Content 
  • Site Speed Analysis 
  • In page Analytics 

 

Conversion Tracking 

 

  • What is conversion 
  • Conversion Process and Funnel 
  • Types of Conversions 
  • Conversion Reports 
  • Funnel Visualization 
  • Multi-Channel Funnels 
  • Attribution 
  • Reporting 

 

Current Updates and Scenario

UPDATES

  • Big Data analysis increases target marketing.
  • Quint launches WhatsApp Business news service.
  • AI launches in content marketing.
  • Google launches free learning to basic Digital Marketing.

CURRENT SCENARIO

Digital Marketing is increasing exponentially as it is creating good revenue in short period of time. Many top MNC are hiring Digital Marketing experts to create market buzz and popularity. Easily attain the attention of the targeted audience.

Benefits & Future Scope

BENEFITS

  • Increased in traffic for websites.
  • Increase site usability.
  • Brand awareness among audience.
  • Improved page ranking.

FUTURE SCOPE

Online industry is growing rapidly Digital Marketing is playing an important role in bringing the visitors to the website. All the companies are spending a huge investment in Digital Marketing. Every website is looking to enhance Digital Marketing services for it-self either internally or externally.

Why JavaTpoint

  • Life time validity (if you face any type of problem in any training module, you can continue that module).
  • Good job assistance.
  • Interaction with Industry Experts.
  • Small Batches to focus on each student.
  • We mainly focus on practical classes rather than theoretical classrooms.
  • You will get a chance to involve in live project.
  • Flexible hours available (if you have any problem in timing, you can get daytime, weekends and evening batches).

Conclusion

Digital marketing is utilizing digital technology to achieve marketing objectives. In the world with over 70% of internet users active on social networks, who spend at least one hour a day on average on social networking sites. Most of the audience is on internet due to which they can be easily targeted and creates job opportunity for Digital Marketing experts.

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The javaTpoint Advantage:

We partner with you to understand and address your unique transformation imperatives. We work in transparent consultation with you to devise best-in-class solutions and define the best course of action to implement them across your organization. Our integrated consulting and IT services will bring continuity and consistency to your strategic programs.

WE WILL HELP YOU WITH THE FOLLOWING:

  • 1. Adapt to the changing market conditions.
  • 2. Adapt new technologies.
  • 3. Innovate continually.
  • 4. Align IT with business goals.
  • 5. Optimize costs, while maintaining high customer satisfaction.
  • 6. Accelerate time-to-market for new products and services.
  • 7. Integrate distributed operations and systems into a cohesive organization.

Get in Touch With Us

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